Technology for clarity, creativity, and execution
My OWL Tech is a product and technology advisory practice built to help founders think clearly, move confidently, and build products that actually work. I believe technology should simplify decisions, illuminate the path forward, and empower people—not overwhelm them.
The APPROACH
Innovation doesn’t have to be chaotic. Every product strategy and technical plan I create is grounded in three principles:
- Clarity — Remove noise. Make decisions obvious.
- Craftsmanship — Build thoughtfully, with care and precision.
- Curiosity — Explore widely. Question assumptions. Find better paths.
At its core, My OWL Tech exists to help founders navigate complexity—whether that’s product vision, market direction, technical architecture, or execution strategy.
- Startup founders preparing to build their first product
- Growth-stage teams that need clarity in both product and technical direction
- Non-technical founders seeking a trusted partner and guide
- Technical founders who want a seasoned second brain and architectural sounding board
Founders rarely struggle with ideas—they struggle with uncertainty.
Practical challenges
- “We’re building, but I’m not sure it’s the right thing.”
- “We don’t have a clear strategy or technical plan.”
- “The roadmap keeps shifting—we’re losing time and money.”
- “Developers are building tasks, not outcomes."
Emotional pressure
- “Every decision feels risky.”
- “I don’t know who to trust on technical direction.”
- “This still feels messier than it should.”
- My role is to bring clarity, structure, and confidence to both sides of the problem”
My role is to bring clarity, structure, and confidence to both sides of the problem
What I Do (The Real Work)
Product Strategy
- Validate and refine product vision
- Align market reality with feature direction
- Define MVPs that are buildable and viable
Technical Architecture
- Design scalable systems across mobile, API, cloud, and data
- Conduct technical due diligence and feasibility analysis
- Identify architectural gaps and high-risk decisions
Risk & Diagnostic Work
- Diagnose broken development pipelines
- Identify vendor, process, and compliance risks
- Evaluate app store policy alignment and content issues
- Protect founders from costly mistakes early
Business & Financial Clarity
- Build cost models, contribution margins, and resource plans
- Evaluate project viability and long-term scalability
- Shape operating and staffing models for growth
Execution Support
- Create roadmaps that are realistic and achievable
- Guide internal or external dev teams through delivery
- Ensure decisions align across business, product, and engineering
Let’s Explore Your Product
If you’d like to review your strategy, technology, or execution plan—and see whether you’re building the right thing in the right way—I’d be glad to talk